About Mindful Conversion
Your Data-Driven Partner in Growth
WHAT WE BELIEVE
obsessing over every touchpoint
Mindful Conversion was founded on the belief that the most successful companies meticulously obsess over every customer touch point. From their customer's first ad impression to their customer's final conversion, they're mindful of every experience in the customer flow.
Analyzing customer journeys, constantly testing and iterating on the user experience, conducting user research. Their marketing decisions are backed by hard data, not just the opinion of the highest paid person in the room.
how we
approach growth
Data Obsessed
We don't guess. Every strategy is backed by hard data, user research, and continuous A/B testing. The data tells the story—we just listen.
Customer Centric
From first impression to final conversion, we map every touchpoint. Understanding your customer's journey isn't optional—it's everything.
Real Results
Vanity metrics are for amateurs. We focus on what actually grows your business: qualified leads, conversions, and measurable ROI.
WHO WE ARE
your boutique growth partner
We're a boutique data-driven marketing & analytics agency that's driven entirely by qualitative insights and quantitative research. We don't like playing guessing games. We like to make calculated decisions driven by customer data and real customer conversations.
We like to think of ourselves as your data-driven partner in growth. We work alongside our partners to deliver on shared goals. We're part of the team and share our partner's passion for their business.
OUR TECHNOLOGY
Proprietary tools that power your growth
Predictive SEO
Reverse-engineering the path to revenue.
Kixely isn't another SEO tool that tells you what happened. It's a predictive platform that trains custom machine learning models on Google's live search environment to forecast what will happen.
Traditional SEO is reactive—you optimize, wait, measure, and hope. Kixely flips this model. By continuously ingesting real-time SERP data and correlating it with ranking outcomes, our ML models identify the algorithmic signals that actually move the needle for your specific market.
The result? You stop guessing which optimizations will work and start knowing. We reverse-engineer the path from your current position to revenue-generating rankings.
AI-Powered Ad Intelligence
An agent that reasons about your ad spend.
AdCortex is an autonomous intelligence agent built on a Large Language Model (LLM) and Model Context Protocol (MCP) architecture that actively monitors, analyzes, and surfaces insights from your Google Ads data.
It generates Hypothesis, and analyzes the data to validate/invalidate them. It performs a comprehensive audit of your campaigns while we sleep. Unlike traditional reporting tools, it doesn't just compile metrics—it reasons about them. The LLM processes performance patterns, identifies anomalies, and connects dots that human analysts miss.
The MCP architecture allows AdCortex to maintain persistent context about your account history, competitive landscape, and business goals. This means it catches wasteful spend patterns, identifies emerging opportunities, and provides actionable recommendations with the reasoning behind each one.
Automated Authority Content
Extract expertise. Publish authority.
Generic content doesn't rank anymore. Google's algorithms increasingly reward content that demonstrates real expertise, experience, and unique insights. InterviewDroid is a content stack that systematically extracts this tacit knowledge from subject matter experts.
The system fuses intelligent topic discovery with AI-driven interviews. First, it identifies content gaps and high-value topics in your market. Then, it conducts structured interviews with your team's experts—capturing the nuanced, experience-based knowledge that no competitor can replicate.
The output isn't AI-generated fluff. It's genuinely authoritative content rooted in real human expertise, formatted and optimized for search visibility. Your experts' knowledge becomes your competitive moat.
Automated Hypothesis Testing
For large clients. For serious insights.
When you're sitting on massive datasets, the challenge isn't collecting data—it's knowing which questions to ask. AutoDataScience solves this by automatically generating hundreds of hypotheses and running rigorous statistical tests across your data to surface actionable insights.
Built on learnings from the Allen Institute of AI, the system understands how to formulate testable hypotheses that actually matter for your business. It doesn't just run correlations—it applies proper statistical methodology to identify causal relationships and significant patterns that human analysts would take months to discover.
The output is a prioritized list of validated insights with confidence intervals, effect sizes, and clear business implications. Your data science team gets a head start on the analysis that matters, while automated testing eliminates the noise.
Research-First Content
Before we write a word, we learn everything.
The difference between content that ranks and content that languishes on page 5? Research depth. MC Research Engine is our proprietary research system that builds comprehensive topic dossiers before our content team writes a single word.
The system aggregates competitive content analysis, identifies content gaps, maps search intent clusters, and surfaces the unique angles that haven't been covered. It pulls in expert sources, relevant statistics, and authoritative citations—everything needed to create content that demonstrates genuine expertise.
The output is a structured research dossier that guides content creation with precision. No more thin content. No more surface-level takes. Every blog post and landing page we produce is backed by exhaustive research that positions you as the authority Google—and your audience—is looking for.
Ready to leverage technology that your competitors can't access?
Let's Talk Strategymeet the founder
Nicolas
Garfinkel
Founder & CEO
Nicolas started Mindful Conversion with the goal of delivering creative data-driven marketing solutions paired with advanced analytics and deep user research to drive real results for our clients.
Nicolas has over a decade of experience inside large technology companies like Amazon, Microsoft, and eBay. Most recently, he sat on the leadership team and led the product organization inside a successful series-D consumer data startup.
Inside Microsoft, Nicolas led a team responsible for releasing a user flow analytics data product with billions of streaming user events. At eBay he was responsible for the marketing performance of a $100 million+ paid search ad budget. He also won multiple innovation awards during his tenure there.
Experience at
our guiding principles
No Guessing Games
We make calculated decisions driven by customer data and real conversations. The opinion of the highest-paid person in the room doesn't cut it here.
Radical Transparency
Weekly calls, clear metrics, no hiding behind complex reports. You'll always know exactly what we're doing and why.
Embedded Partnership
We're not vendors—we're an extension of your team. We share your passion for your business and your goals become our goals.
Month-to-Month Trust
We don't trap clients in long contracts. We'd rather earn your business every month through results.
by the numbers