OVERVIEW

QVD hired Mindful Conversion to take over their paid search efforts after transitioning from another digital marketing agency. At the time, they were struggling to drive qualified leads through their paid channel despite spending over $150,000/year on Google Ads. They were also being flooded with unqualified leads taking focus away from their sales team.

Information Gathering

We started by first understanding our client’s business and how they work. We met with the team, joined weekly sales meetings, and reviewed past collateral.

The next phase was understanding the competitive ecosystem. We conducted a full competitive PPC audit to understand how competitors position themselves, what keywords they are bidding on, and what landing experiences they have.

Finally we conducted an in-depth analysis on the paid search account. We have millions of impressions, clicks and on-page user flows we could look at to understand what was working, and what needed to be changed.

Getting to work

We quickly got to work revamping their entire strategy, overhauling their account structure, built out new landing pages, applied audience targeting and implemented a continuous testing approach to find winning strategies across the entire funnel. We met with team each week to share out weekly reports of last week’s performance, what was changed, and what we’re focusing on next.

After just 30 days, we started seeing some incredible results. On a pro-rated $150,000 PPC budget Mindful Conversion reduced the cost per qualified lead by 55% while scaling their overall lead generation by 112%.

Increase Qualified Leads (QL) by 112%

Reduce Cost Per QL by 55%

High Fives from Sales Team

At Mindful Conversions, we’re passionate about helping our clients achieve success in the highly competitive world of paid search. We understand that it takes more than just throwing money at a campaign to achieve results. That’s why we take a data-driven approach to every decision we make, from keyword research and ad targeting to bid management and performance tracking. We believe that by leveraging data and analytics, we can uncover new insights, identify new opportunities, and continuously improve our clients’ campaigns.  We’re so confident in our data-driven approach and our ability to deliver results that we offer a guarantee. If we don’t see a measurable improvement in your paid search campaign within 60 days, we’ll refund you. Our team of experts is dedicated to helping you achieve real business growth through paid search, and we stand behind our work with this guarantee.

CORE PPC SERVICES

CLIENT CHALLENGE:
The client, QVD, hired Mindful Conversion to replace their existing marketing agency after struggling to attract qualified leads for their sales team despite a $150,000 PPC budget. 

OVERVIEW

QVD hired Mindful Conversion to take over their paid search efforts after transitioning from another digital marketing agency. At the time, they were struggling to drive qualified leads through their paid channel despite spending over $150,000/year on Google Ads. They were also being flooded with unqualified leads taking focus away from their sales team.

Information Gathering

We started by first understanding our client’s business and how they work. We met with the team, joined weekly sales meetings, and reviewed past collateral. 

The next phase was understanding the competitive ecosystem. We conducted a full competitive PPC audit to understand how competitors position themselves, what keywords they are bidding on, and what landing experiences they have. 

Finally we conducted an in-depth analysis on the paid search account. We have millions of impressions, clicks and on-page user flows we could look at to understand what was working, and what needed to be changed.

Getting to work

We quickly got to work revamping their entire strategy, overhauling their account structure, built out new landing pages, applied audience targeting and implemented a continuous testing approach to find winning strategies across the entire funnel. We met with team each week to share out weekly reports of last week’s performance, what was changed, and what we’re focusing on next.

After just 30 days, we started seeing some incredible results. On a pro-rated $150,000 PPC budget Mindful Conversion reduced the cost per qualified lead by 55% while scaling their overall lead generation by 112%.

Increase Qualified Leads (QL) by 112%

Reduce Cost Per QL by 55%

High Fives from Sales Team