How We Cut QVDs Cost Per Qualified Lead In Half
Paid Search, CRO, User Analytics
Cost Per Qualified Lead
Quality Voice & Data (QVD), a leader in the telecom industry, was grappling with deteriorating performance in their Paid Search channel despite a significant $150,000+ budget. Acquisition costs in paid search had surged across industries since 2022, and new competitors were intensifying the digital landscape. As a result, QVD’s paid search wasn’t generating as many leads as in previous years. Recognizing these challenges, they engaged mindfulCONVERSION to diagnose the issues and rejuvenate their Paid Search strategy.
What We Accomplished
mindfulCONVERSION conducted a comprehensive account audit for QVD and identified key optimization opportunities. In just 7 weeks, we doubled the performance of their paid search channel. We enhanced keyword groupings, introduced custom landing pages, and employed audience modifiers. Proprietary bidding strategies were developed, competing with Google’s automated systems. We also adjusted conversion signals and ran A/B ad tests to boost relevance and click-through rates. Through these measures, we achieved a 97% increase in qualified leads per paid search dollar.
Nicolas Garfinkel took amazing care of our company. From step 1 to step 20, we felt like we were in good hands. I can’t recommend Mindful Conversion enough to those who are on the fence. If you want to fill up your calendar then look no further.”
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